10 Things to Consider When Hiring a Freelancer

There are too many freelance writers to promote their services, so it’s hard to pick the right person. Here are some things to consider when choosing:

1) Payment Arrangements- Some copywriters require a deposit and may want to complete the payment with no credit terms.

2) Portfolio request to view the portfolio of copywriters to understand the type, quality and style of writing. You can also request information about any relevant qualifications and experience. Many copywriters display an online portfolio on their website.

3) Briefing-The most important thing is to give the copywriter a detailed briefing and as much background information as possible. The more details you give, the better. This increases the chance for the copywriter to understand your exact requirements and provide exactly what you want.

4) Format-If your business documents have a fixed format, please pass this on to the copy.

5) Expertise- Does the copywriter specialize in a specific type of writing or a specific industry? For some companies, it may be helpful to hire a copywriter with in-depth knowledge in your particular field.

6) Rate – think about how the copywriter determines his rate – does he charge per hour or per word count? You may decide that a flat rate based on word count is better as it will not fluctuate based on the time it takes the copywriter to complete the project.

7) Price- Don’t always decide based on price; the cheapest is not always the best. There are many unqualified and inexperienced copywriters around, many of whom have poor English. To make matters worse, some contributors use a cut-and-paste strategy from the Internet, which may violate copyright laws. When weighing the price, remember to factor in the time spent on research, and a good copywriter will do a thorough research.

8) Trial Run-Many copywriters will do a small trial run first so you can see if the work meets your requirements.

9) Collaboration-What do copywriters like to deal with? Will he be willing to work according to your corporate copywriting requirements or will your relationship be difficult? You can sometimes feel that in the way the copywriter responds to your request.

10) Availability-Does the copywriter have enough free time to work on your project, or does he book a few weeks in advance?

A good freelance writer can not only save you time but also generate more revenue for your business by showing a professional image to the people you deal with. However, it is important to hire the right copywriter for your business to avoid costly mistakes.

In the current economic recession, small business owners and entrepreneurs are feeling the pressure of the dollar’s depreciation. Supporting new brands or services through advertising and marketing can be challenging. Cutting back on advertising and marketing budgets is a mistake many small business owners make. Finding cost-effective marketing and advertising channels is a better option for economizing.

Many large organizations have taken advantage of the development trend of freelance writers for small businesses and entrepreneurs. Millions of companies around the world benefit from hiring competent freelance writers.

Some of these companies have never seen freelancers outsource to projects. However, many companies report that this relationship works well, that they are satisfied with the results, and that they save money and increase sales.

The importance of good writing

I often receive an advertisement, flyer or article, which can be greatly improved by good writing. Writing conveys the value your product or service can add to your customers’ lives. Many entrepreneurs and entrepreneurs have excellent products or services, but unfortunately are not good writers.

Professional writers will not only focus on the basics of spelling and grammar, but also have knowledge of psychology, marketing, public relations, and even design and layout. This knowledge can be used to maximize the potential of your commercial communications and website content.

Try your luck with a writer. If you find a writer you like but who doesn’t have much experience with a project like yours, hire him for a smaller project or a small part of a larger project. This gives you an example of their style and quality. A good writer can write almost anything, so experience in a certain field may not be required.

The Benefits of Hiring a Freelance Writer

o By using the services of freelance writers, you only pay the writer’s fees. Payroll taxes, social security contributions and other personnel costs were eliminated.

o Whether you need online content, special reports, article writing, email letters, newsletters or brochures, freelance writers can do it.

o Freelance writers work on a project basis.

o Your project will be delivered on time and within budget.

o Freelance writers improve employee productivity. When employees know that the writing project is being handled by freelance writers, they have time to focus on what they are good at.

o Freelance writers can breathe new life into your marketing communication plan. Companies usually communicate the same message within months or even years. Why run the risk of becoming obsolete? Consumers need to see new content and the latest product information.

o Copywriters have the skills to process research and conduct expert, value-driven interviews.

o Professional freelance writers know how to write content that can sell, educate, motivate and meet the needs of the company.

o Hire a writer who can collaborate. If you need a freelance writer now, you’ll likely need one in the future. Hire a good writer, you want to send him future projects. This will prevent you from having setbacks when recruiting in the future.

o Sign a contract with the author. The project details and deadline are clearly stated in the contract. If you trust the author, you should still provide at least written details on how you plan to complete the project. Keep a copy for yourself so no one forgets what you need.

o The bottom line is simple: when you hire a freelance writer, your documents are written professionally when, where and how you need them.


As a freelancer, a freelance writer’s reputation and future business depends on the quality of the work he or she delivers, so freelancers tend to work harder than employees.

When you hire a freelancer, you only pay for the work done and once the project is completed, you promise not to continue paying the fixed salary.

Many employers are now realizing that the benefits of hiring a competent freelance writer far outweigh the obvious drawbacks, and therefore take advantage.


Article source: http://EzineArticles.com/1218775

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